Old Marketing vs. New Marketing

By Danny Rohrdanz

January 23, 2013

Old Marketing vs. New Marketing

Old Marketing says: “You need this!”

New Marketing says: “Your friend found this to be useful. Give it a go?”

Old Marketing says: “Tracking the ROI of that billboard campaign? Riggghht…”

New Marketing says: “We can obviously track if this has worked or not. Everything is measurable.”

Old Marketing says: “Annoying.”

New Marketing says: “Welcoming.”

Old Marketing says: “Whether you like it or not.”

New Marketing says: “Only if you like it.”

Old Marketing says: “We only have them for a limited time, so make it count!”

New Marketing says: “They carry us in their pocket everywhere. We’re friends.”

Old Marketing says: “Of course you’ll buy from me. Don’t you know who I am?! Pshh..”

New Marketing says: “We start with trust first. The sale comes from the trust.”

Old Marketing says: “Push the product!”

New Marketing says: “Let’s create great content.”

Old Marketing says: “The more, the better.”

New Marketing says: “Let’s let the community decide what ‘better’ is.”

Old Marketing says: “But wait! There’s more!”

New Marketing says: “Once we’ve earned your trust, you’ll want more.”

Old Marketing = Bullhorn.

New Marketing = Magnet.

Your customer knows the difference.


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