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Professional Digital Marketing

Listed below are the main services that Yellow Leaf Marketing provides. Please note that this is not an exhaustive list. We will always tailor our services and go above and beyond to meet your needs.

Social Media Competitive Audit

  • Analysis of our client’s current social media efforts
    • Identifying strengths, weaknesses, best practices and opportunities
  • Provide strategy recommendations based on the analysis
  • Initiate Competitive Analysis to gain industry perspective on how social media is currently being used among our client’s competitors
    • Identifying competitor strengths, competitor weaknesses, and opportunities for our client based on the findings

Social Media Content Strategy

  • Identify the relevant and significant company stories and content-creation mechanisms
    • This includes blog strategies for those clients who desire them
  • Create content and storytelling editorial calender
    • Determine or create appropriate social outposts (including video)

Social Media Branded Account Management

Website Design and Development

  • Creating a custom website strategy and setting strategic and attainable goals.
  • Managing all design and development aspects of our client’s website
  • Providing ongoing website management, maintenance and analytics reporting

Email Marketing and Communications

  • Creating unique and effective email marketing campaigns that generate leads for your business
  • Monitoring all statistics of the campaign to ensure success
  • Working with the client’s team to produce email communication that matches the other marketing efforts of the organization

 Social Media Campaign Management

  • Yellow Leaf Marketing has experience in managing social and online campaigns such as:
    • Facebook Giveaways
    • Twitter hashtag, @mention and RTs contests/sweepstakes
    • Pinterest “Pin It To Win It” sweepstakes
    • Blog “Daily Deals” sweepstakes

Yellow Leaf Marketing Monthly Retainer Services

Social Media Community Management

  • Physical management of all social media accounts and pages (Facebook Fan Page, Twitter account, YouTube Channel, Foursquare Place Page, Flickr Photostream, Google+ Page, LinkedIn Company Profile)
  • Maintaining brand conversation across all applicable social networks

Social Media Strategy Implementation and Brand Development

  • Working on a day-to-day basis with the client to implement recommended social media strategic goals.
    • Identification of new and applicable existing content to use in relevant social spaces
  • Offering creative direction for new areas of social media (i.e. video blogging, photo sharing, and location-based marketing)
    • Continuously keeping the client aware of new social trends and the implications they have on the client’s brand

Social Media Success Measurement and Reporting

  • Identifying appropriate social media success metrics
  • Regularly (monthly or quarterly) gathering data and creating data visualization charts for easy analysis
  • Analysis of data and recommendations based on findings
  • Sending social media success measurement reports and recommendations to client on a scheduled basis

Social Media Business and Operations Integration

  • Social media corporate policy development
  • Social media employee training and best practices
  • Integration of social media into CRM/customer service
  • Creation of social media crisis plans
  • Creation of listening and response programs
  • On call advice and assistance

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