This list could go on and on and on, but today we’re focusing in on just three. You ready?
The majority of “Likers” on Facebook don’t expect to hear back from a brand or company after they click the Like button. Wouldn’t it be great to surprise them!? Engage your community. Excite them. Provoke them. Entertain them. Activate them. ENGAGE them! How do you engage a Facebook community? [Good question] By consistently putting creative and alluring content in front of them. Content is still king, no matter what the delivering medium is. Give them what they crave and do it often. Which leads me to…
Just like nobody wants to follow a blog that hasn’t been updated in 3 months, or is sporadically updated – nobody wants to join a brand on Facebook that looks like it could care less about it’s community! The way to solve the consistency problem? Editorial calendars. Put in on paper [or spreadsheet...]. Have a plan and stick to it. You can also utilize many social dashboards like Hootsuite to schedule out your posts in advance. (Be careful not to schedule everything, however). Over 80% of your fans will interact with your brand in their News Feeds. They can’t do that if you’re not posting anything. Consistency shows the fan that you care about them.
3. A Community Manager that is Not a Robot
Every fan page needs a Community Manager (the admin of the page who moderates and updates the page). This guy or gal needs to be a fun, energetic person who is excited about interacting with the community! A Robot-Community Manager will not get the job done. If I go to a Fan Page and see link after link after link – robot. And guess what, when your Community Manager is robotic your consistency and engagement will begin to plummet.
What do you think is the most important thing a Facebook Fan Page needs?