We don’t talk with our friends about the mundane parts of our day. We don’t talk about the commercials we saw or the traffic we were in or the emails we deleted.
No, we rave about the best parts of our day! We rave about the awesome waiter we had or the successful business deal we made or the great new song we heard on the radio.
In the same way, nobody talks about the average blog they read or tweet they saw or email they received or service they experienced. We forget average.
What we remember is the exceptional.
So don’t be average in your work and your words and your actions. Be EXCEPTIONAL!
We do our best to share ideas weekly that inspire the way we live and the way we do marketing.