What is the first thing you notice about a car?
Most people are immediately drawn to the appearance: the color, the size, the lights. These are the flashy parts of the car–what brings in customers. But we all know that the most important part of every car is its engine. Without an engine, all the glitz and glamour would be meaningless.
It’s the same way with marketing.
Nowadays, what catches peoples’ eyes are the graphics, the bold letters, the fun styles. But there’s one thing that drives it all: content. Without strong content, you won’t go anywhere.
That’s why we want to encourage you to remember that content is king! Enjoy dressing it up or down, but be sure to remember that your content is the engine.
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