Before this dead horse is truly dead, I’d like to beat it just a bit more. Brutal, I know.

Today @Mashable posted an infographic created by the very talented folks at JESS3. The infographic creatively lays out engagement statistics across the world’s largest social network. Mr. Zuckerburg’s, that is.

It got me thinking some more about the ways companies and organizations try to talk to these 800 million+ Facebook-ers who, on average, each have 229 friends. The stats laid out below tell us how the average Facebook user spends their day within the social network.

…the long-short of it is… IT’S SOCIAL. IT’S CONVERSATIONAL. IT’S ABOUT PEOPLE.

Your marketing messages will fail, while your competitor’s engaging conversation will thrive and create raving fans and life-long customers.

Enough from me, let’s let the statistics do the talking. Your target audience is there. Do they know you are too?