“Going from LIKE to BUY” at Country Radio Seminar
By Danny Rohrdanz
March 1, 2013
Yesterday, I had the privilege of attending Nashville’s Country Radio Seminar. I was asked to speak on a panel entitled Going from LIKE to BUY. The purpose of the panel, organized by my friend Daniel Anstandig, was to give practical examples to radio professionals of how you really can monetize your social media strategy and go beyond only measuring Facebook “likes” or Twitter “follows.” My kind of panel for sure. Our moderator was Dan Halyburton and I presented alongside Chris Brashear, Social Media Lead for the Bridgestone tire brands. I really had a blast meeting these guys and getting to know them a little better. A few of the attendees asked that I send my slides their way, so I decided to post them here via SlideShare. I hope they are helpful. I’ve included a few notes below the slides.
to download a PDF of the original slides.
A Few Notes from the Presentation
- (Slides 4-5) You don’t own your Facebook page or Twitter account or any social media profile. However, you do own your website. Make that your Home Base and use social media (your “Embassies”) to point people back to your Home Base. Your embassies (social networks) should amplify your message as ambassadors of your brand.
- (Slide 9 – Jay Baer’s quote) Social Media should be an extension of everything you do and therefore it should undergird your overall efforts to achieve your business objectives.
- (Slide 10 – Seth Godin’s quote) Build your customer’s trust through social media before you try to sell to them.
- (Slide 13) – The Bullhorn vs. The Magnet. Are you shouting at your customers through social media? Or are you sharing with them? Shouting = Bullhorn. Sharing = Magnet. Pull them in with great content so that a sales pitch from you feels right and “ok” with them.
- (Slide 14) – If you’re going to track leads and sales through social media, you have to actually do something that is trackable.
- (Slide 17) – Measuring social media really comes down to how well it achieves your business goals. If you’re not measuring this, then what really is the value of it?
Thanks for stopping by. I hope this was helpful for you. If you have any questions you can contact me directly or leave a comment below!
Follow my new #CRS2013 friends on Twitter: @Anstandig | @ChrisBrashear | @DanHalyburton
Side note… Possibly the biggest thrill of the day was being on the same web page as Hootie! (…or Darius Rucker as he calls himself now…)