Barbecue, Breakfast, and Best of the Bay

Here at Yellow Leaf Marketing, we are focused on one thing: our clients. We aim to serve our clients well by designing a strategy and executing a plan that best fits their brand.

Today, we’re going to talk through how we’ve worked alongside Holy Hog BBQ to create a social media presence that highlights their incredible industry.

Breakfast:

When Holy Hog BBQ recently came to us with the idea of serving breakfast at their downtown location, we were pumped! We knew this would be a great extension of their already award-winning BBQ. So we began tackling this project by crafting the perfect menu, compiling new images, and creating compelling copy. Finally, we put all the pieces together with a new landing page on their site:

 

We then showcased Holy Hog BBQ’s new breakfast menu on their other social media platforms:

• Twitter: We began by tweeting at their followers about the new breakfast menu, times, and location.
• Facebook: We then utilized Holy Hog BBQ’s Facebook page by regularly updating their status with fresh images and enticing copy.
• Instagram: Through Instagram, we shared pictures with our Hog Nation fans in hopes of further promoting Holy Hog BBQ’s breakfast.
• Blog: Finally, we created a blog post on Holy Hog BBQ’s website to give fans and followers an online destination where they could check out all the details regarding the new breakfast menu.

Since the opening of their breakfast branch downtown, Holy Hog BBQ has continued to gain momentum. We’ve grown their online interest and in-store traffic with a consistent stream of social media posts.

Best of the Bay:

Every year, Creative Loafing puts on their “Best of the Bay” contest–highlighting the best food and restaurants around Tampa. We worked hard to create excitement by encouraging social media fans to cast their votes for Holy Hog BBQ.

A couple of weeks later, we were so excited to share in Holy Hog’s big win! We celebrated their “Best Ribs” and “Best BBQ Restaurant” award with tons of Facebook, Twitter, and Instagram posts.

 

Holy Hog BBQ’s Daniel Hernandez created a short video, thanking Hog Nation for their votes. We loved seeing our social media fan base go crazy over this video!

 

More than anything, we are thankful for this opportunity to grow Holy Hog BBQ’s fanbase and social media presence as they continue to launch exciting new projects. We look forward to serving them with excellence.