Here at Yellow Leaf Marketing, one of our areas of expertise is rebranding.
So when 4KIDS Tampa Bay needed to make a big change across their organization, they called us. Their objective was to change their organization’s name, logo, and website. This was no small task.
The first step was creating a new name. Over the course of 3 months and many meetings together, we began to learn the heartbeat of this organization: to provide hope and homes to children in crisis. We searched the scriptures together, studied together, prayed together, and brainstormed together. Ultimately two verses began to really stick out to us–Hosea 1:15 and John 10:9.
Hosea is a tumultuous book of the bible. At its core, Hosea poetically describes how God pursues His people. In Hosea 2:15 it says, “And there I will give her her vineyards and make the Valley of Achor a door of hope.” “Achor” is translated “trouble.” The idea is this: though the person God pursues goes through much trouble and struggle, God will ultimately provide a Door of Hope. With this idea in mind, we immediately thought of the children in Tampa Bay who this special organization serves.
John 10:9 further affirmed the “door” analogy. It says, “I am the door. If anyone enters by me, he will be saved…” After experiencing so much trouble and trauma and abandonment, many precious kids get dropped off at a stranger’s home because their parents are no longer able to care for them. But with the guidance of 4 Kids, these “strangers” became families of hope. With all of this in mind, we felt strongly that God was pursuing these children and providing the foster parents’ front doors as “A Door of Hope.” And so… a brand was born.
We then moved on to a logo creation process. After about a month of creative work and a few rounds of revision, a logo was born:
And so, we moved on to designing a new website to reflect their passions and goals. We hoped a clear design would best engage the community and spark support for these special children.
We then encouraged the organization to create a video that explained the heart behind their rebranding. This video successfully united the organization and the community–rallying everyone to support the selfless work of A Door of Hope.
We are honored to have partnered with A Door of Hope in their rebranding strategy and execution. Moving forward, we’re dedicated to strengthening their name and efforts in any and every way we can. We absolutely love this organization.
We do our best to share ideas weekly that inspire the way we live and the way we do marketing.