In our day and age, the lines between business and pleasure have become blurred.

People have begun doing business with whoever they find most pleasurable. They’re sold on a smile, a personality, and a connection. So how does this affect us?

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Instead of simply doing good work, we must also have a good voice in order to stand out in today’s culture. We must work harder than ever to connect with clients in order to give them the best experience possible. If we want to serve them well, we must make their business pleasurable.

So don’t just be worth hiring. Be worth connecting with.