I’m learning that so much of what I do now is educate clients. I pray it’s helpful for them and the success of their brands. From what I’m seeing, I think it is.
It’s true, much of my time now is spent on phone calls or in email conversations educating on best practices or the “smart” way to do something. This got me thinking: “I’m working to move my clients forward on a timeline of social media and digital competence.” So here are the four stages of socia media competence the way I see them: