Yesterday, I had the privilege of attending Nashville’s Country Radio Seminar. I was asked to speak on a panel entitled Going from LIKE to BUY. The purpose of the panel, organized by my friend Daniel Anstandig, was to give practical examples to radio professionals of how you really can monetize your social media strategy and go beyond only measuring Facebook “likes” or Twitter “follows.” My kind of panel for sure. Our moderator was Dan Halyburton and I presented alongside Chris Brashear, Social Media Lead for the Bridgestone tire brands. I really had a blast meeting these guys and getting to know them a little better. A few of the attendees asked that I send my slides their way, so I decided to post them here via SlideShare. I hope they are helpful. I’ve included a few notes below the slides.
Archives For Facebook Strategy
Before this dead horse is truly dead, I’d like to beat it just a bit more. Brutal, I know.
Today @Mashable posted an infographic created by the very talented folks at JESS3. The infographic creatively lays out engagement statistics across the world’s largest social network. Mr. Zuckerburg’s, that is.
It got me thinking some more about the ways companies and organizations try to talk to these 800 million+ Facebook-ers who, on average, each have 229 friends. The stats laid out below tell us how the average Facebook user spends their day within the social network.
…the long-short of it is… IT’S SOCIAL. IT’S CONVERSATIONAL. IT’S ABOUT PEOPLE.
Your marketing messages will fail, while your competitor’s engaging conversation will thrive and create raving fans and life-long customers.
Enough from me, let’s let the statistics do the talking. Your target audience is there. Do they know you are too?
This list could go on and on and on, but today we’re focusing in on just three. You ready?
…if you add these 3 things to your Facebook strategy…
