Yesterday, I had the privilege of attending Nashville’s Country Radio Seminar. I was asked to speak on a panel entitled Going from LIKE to BUY. The purpose of the panel, organized by my friend Daniel Anstandig, was to give practical examples to radio professionals of how you really can monetize your social media strategy and go beyond only measuring Facebook “likes” or Twitter “follows.” My kind of panel for sure. Our moderator was Dan Halyburton and I presented alongside Chris Brashear, Social Media Lead for the Bridgestone tire brands. I really had a blast meeting these guys and getting to know them a little better. A few of the attendees asked that I send my slides their way, so I decided to post them here via SlideShare. I hope they are helpful. I’ve included a few notes below the slides.