Posted 24 Nov, 2015
There’s nothing like Thanksgiving! It’s by far my favorite holiday. It’s the one day a year we intentionally set aside to remember all we have to be grateful for. But unfortunately, our fast-paced society is quickly losing sight of the meaning of this holiday. Thanksgiving was meant to be a time with family and friends and food and laughter. Yet we rush through November with our eyes set on shopping and presents and to-do lists for Christmas.
But this year, I was so excited to hear that many stores are shutting their doors for Thanksgiving! Instead of bringing in workers and enticing shoppers, tons of businesses are choosing to honor and celebrate this holiday of thanks…stores like Costco, T. J. Maxx, Nordstrom, Barnes & Noble, Sam’s Club, Crate and Barrel, Marshalls, and so many more.
On that note, I thought I too would take a break from work and let you know how much we appreciate you. You are not overlooked. Our Yellow Leaf Marketing team loves having the opportunity to serve you day in and day out. God has been so gracious in allowing us to partner with you. And we will never take that honor for granted.
So we wish you a very Happy Thanksgiving! May you and your family have a great week celebrating all you have to be thankful for. And as we close out the year, we hope that thankfulness continues to find its way into your heart every day!
Again, thank you for letting us serve you and be a part of your team!
Posted 23 Nov, 2015
At the end of the day, it’s all about action. As much as we plan and plan and plan, it comes down to what we produce. And so, the 3rd step in our marketing strategy is execution.
We execute plans for our clients with detail, determination, and devotion. So what will this look like for you and your company? We’d love to assist you in any or all of the following ways: social media content strategy or management, responsive website design, site content creation, brand identity brainstorms and development, social media business and operations integration, and/or email marketing.
Let’s talk today and work towards executing something outstanding for your company!
Posted 16 Nov, 2015
Our Yellow Leaf Marketing team is dedicated to working with excellence. So once we establish a plan, the next step is to design and craft the perfect social media platform.
We believe in the power of social media to build a bridge between businesses and clients. Because with the right social media, you’re able to keep your customers connected at both a head and a heart level.
We team up with you to do this by creating the right mix of platforms for your industry, which may include any of the following: a blog, a Facebook Fan Page, a Twitter Account, a Youtube Channel, an Instagram Account, a Pinterest Account, a LinkedIn Company Page, a Flickr Photostream, and a Foursquare Company Place Page.
To partner with us in establishing your social media platform, check out our full list of design techniques. We can’t wait to create something great with you!
Posted 12 Nov, 2015
Here at Yellow Leaf Marketing, one of our areas of expertise is rebranding.
So when 4KIDS Tampa Bay needed to make a big change across their organization, they called us. Their objective was to change their organization’s name, logo, and website. This was no small task.
The first step was creating a new name. Over the course of 3 months and many meetings together, we began to learn the heartbeat of this organization: to provide hope and homes to children in crisis. We searched the scriptures together, studied together, prayed together, and brainstormed together. Ultimately two verses began to really stick out to us–Hosea 1:15 and John 10:9.
Hosea is a tumultuous book of the bible. At its core, Hosea poetically describes how God pursues His people. In Hosea 2:15 it says, “And there I will give her her vineyards and make the Valley of Achor a door of hope.” “Achor” is translated “trouble.” The idea is this: though the person God pursues goes through much trouble and struggle, God will ultimately provide a Door of Hope. With this idea in mind, we immediately thought of the children in Tampa Bay who this special organization serves.
John 10:9 further affirmed the “door” analogy. It says, “I am the door. If anyone enters by me, he will be saved…” After experiencing so much trouble and trauma and abandonment, many precious kids get dropped off at a stranger’s home because their parents are no longer able to care for them. But with the guidance of 4 Kids, these “strangers” became families of hope. With all of this in mind, we felt strongly that God was pursuing these children and providing the foster parents’ front doors as “A Door of Hope.” And so… a brand was born.
We then moved on to a logo creation process. After about a month of creative work and a few rounds of revision, a logo was born:
And so, we moved on to designing a new website to reflect their passions and goals. We hoped a clear design would best engage the community and spark support for these special children.
We then encouraged the organization to create a video that explained the heart behind their rebranding. This video successfully united the organization and the community–rallying everyone to support the selfless work of A Door of Hope.
We are honored to have partnered with A Door of Hope in their rebranding strategy and execution. Moving forward, we’re dedicated to strengthening their name and efforts in any and every way we can. We absolutely love this organization.
Posted 9 Nov, 2015
Here at Yellow Leaf Marketing, we believe success is achieved in 4 steps: Planning. Designing. Executing. Measuring. So today, we’re gonna examine what it means to plan well.
We all have dreams. We all have goals and ambitions and hopes for the future.
Our Marketing Team wants to help you achieve some of those dreams. But the first step: putting a deadline on those dreams. In other words, we aim to put your ideas onto paper and plan for success.
Planning means analyzing your company’s strengths and weaknesses in order to best recommend strategies. We want to pair your company’s expertise in a field with our team’s expertise at creating opportunities for success. Whatever you want, we plan it and go after it full force!
So choose Yellow Leaf Marketing and give your dream a deadline. Because together, we can achieve something truly great.
Posted 5 Nov, 2015
When we initially teamed up with the Dungy Family Foundation, our aim was to invest time getting to know their organization well. Why? Because we believe the first step to creating a successful marketing strategy is understanding a client’s values and goals.
Once we knew their goal of glorifying God through community empowerment and service, we decided to begin an email nurturing campaign. We designed “The Daily Huddle” as a series of daily emails with family, marriage, and leadership wisdom straight from Tony Dungy’s books. His collection of advice proved perfect for the project, so we began offering an opt-in to the newsletter on their website:
Soon enough, we were excited to see hundreds of people sign up for the “Daily Huddle.” Such a huge response proved the incredible ability a consistent email newsletter has to connect you or your organization with people who have the same passion and heartbeat that you do. Because when individuals give us the key to their inbox, we’re able to establish an ongoing conversation with them in an efficient, effective, and intimate way. And sure enough, our method directly lined up with the Dungy Family Foundation’s goal of reaching the community!
We continued to perfect this email campaign to include a single inspirational quote from Coach Dungy, similar to this:
But we didn’t stop there. Over the last few months, we’ve begun a series of Daily Huddle Blogs. These blogs are built around one of our email quotes–digging into the heart of Tony’s advice and applying it to everyday life. Along with the weekly blogs, we design a visually interesting graphic to capture the attention of social media followers on Facebook and Twitter:
Watching the Dungy Family Foundation’s traffic grow has confirmed the power of a strategic, personal marketing plan centered around an ongoing conversation offered through an email newsletter. We are honored to serve such a God-centered foundation and look forward to how Dungy Family Foundation will continue to empower the community.
Posted 28 Oct, 2015
Barbecue, Breakfast, and Best of the Bay
Here at Yellow Leaf Marketing, we are focused on one thing: our clients. We aim to serve our clients well by designing a strategy and executing a plan that best fits their brand.
Today, we’re going to talk through how we’ve worked alongside Holy Hog BBQ to create a social media presence that highlights their incredible industry.
When Holy Hog BBQ recently came to us with the idea of serving breakfast at their downtown location, we were pumped! We knew this would be a great extension of their already award-winning BBQ. So we began tackling this project by crafting the perfect menu, compiling new images, and creating compelling copy. Finally, we put all the pieces together with a new landing page on their site:
We then showcased Holy Hog BBQ’s new breakfast menu on their other social media platforms:
- Twitter: We began by tweeting at their followers about the new breakfast menu, times, and location.
- Facebook: We then utilized Holy Hog BBQ’s Facebook page by regularly updating their status with fresh images and enticing copy.
- Instagram: Through Instagram, we shared pictures with our Hog Nation fans in hopes of further promoting Holy Hog BBQ’s breakfast.
- Blog: Finally, we created a blog post on Holy Hog BBQ’s website to give fans and followers an online destination where they could check out all the details regarding the new breakfast menu.
Since the opening of their breakfast branch downtown, Holy Hog BBQ has continued to gain momentum. We’ve grown their online interest and in-store traffic with a consistent stream of social media posts.
Best of the Bay:
Every year, Creative Loafing puts on their “Best of the Bay” contest–highlighting the best food and restaurants around Tampa. We worked hard to create excitement by encouraging social media fans to cast their votes for Holy Hog BBQ.
A couple of weeks later, we were so excited to share in Holy Hog’s big win! We celebrated their “Best Ribs” and “Best BBQ Restaurant” award with tons of Facebook, Twitter, and Instagram posts.
Holy Hog BBQ’s Daniel Hernandez created a short video, thanking Hog Nation for their votes. We loved seeing our social media fan base go crazy over this video!
More than anything, we are thankful for this opportunity to grow Holy Hog BBQ’s fanbase and social media presence as they continue to launch exciting new projects. We look forward to serving them with excellence.
Posted 26 Oct, 2015
It’s easy to hate work. We consider work to be exhausting, excruciating, and endless. But do you want to know a secret? God intended work to be good. In fact, he created work before the Fall ever occurred.
Genesis 2:15 says, “The Lord God took the man and put him in the garden of Eden to work it and keep it.” In other words, work was never meant to be a punishment we dreaded. It was meant to be a pleasure we enjoyed!
Theodore Roosevelt had it right when he said, “The best prize life offers is the chance to work hard at work worth doing.” There’s nothing quite like the fulfillment of doing the work God has uniquely created us to do…whether it’s building, designing, leading, writing, marketing, selling, speaking, or anything else.
Challenge: Find the talents God has given you and use those talents to work hard at work worth doing.
Posted 15 Jun, 2015
Let’s be real.
The typical life of an intern looks something like this:
- Gets boss coffee.
- Sits silently during morning meeting.
- Files papers.
- Gets boss more coffee.
- Staples documents.
- Types aimlessly.
- Gets boss more coffee.
- Debates spitting in boss’ coffee.
And so on.
Basically, most interns are nothing more than mere shadows in the halls of business.
But Yellow Leaf Marketing is a bit different.
Here, the typical life of an intern looks something like this:
- Accepts coffee from her boss.
- Tosses around creative ideas in morning meeting.
- Has her own desk in the ever-hipster Oxford Exchange offices.
- Interacts with real-life (!!) clients.
- Brainstorms social media and email content for clients.
- Compiles important emails.
- Plays with puppies in fields of flowers.
(Okay, maybe that last bit wasn’t quite true.)
And so on.
Basically, interns at Yellow Leaf Marketing learn and contribute and make a difference.
This summer, I’ve learned the importance of finding a company that values excellence, efficiency, and enthusiasm. And that’s just what Yellow Leaf Marketing exudes daily. God has brought together an incredible team with Danny, Caroline, and Shelley—and I’m thankful for the time I have to work alongside them.
“Walk about Zion, go around her, number her towers,
consider well her ramparts, go through her citadels,
that you may tell the next generation that this is God,
our God forever and ever.”
– LINDSEY WOODS
Next Page »
Posted 2 Jun, 2015
Brainstorms and blogging. Meetings and memos. Data and deadlines. Just a glance at our work calendars can be overwhelming. But in the midst of the chaos, we often forget the big picture and overlook the basics of a smart business.
So here’s a quick reminder for you (and us) to keep it simple and keep it successful.
1.) Remember Your Purpose:
The foundation of any business lies in one idea: its purpose. Your purpose drives you to work hard. Your purpose draws your clients in. And your purpose brings life to your company. No purpose means no passion.
Here at Yellow Leaf Marketing, our purpose is to selflessly serve others. Our clients’ business goals are always the heartbeat behind our project objectives.
2.) Remember Your Presence:
Our culture lives online. People go online for news, for plans, for updates, for purchases, for communication… the list goes on. And so, businesses must meet their clients where they’re at: online.
Specifically, we believe a business’ website should be their home base. The best way to create traffic for this website is by building a presence on social media sites. These platforms then funnel users back to a business’ homepage.
For example, as a team we’ve created multiple online platforms for Yellow Leaf Marketing, as well as for our clients. Our presence on Facebook, Twitter, Instagram, you name it…all points back to our business homepage—revealing what we can do for our clients.
3.) Remember Your Personality:
Finally, be sure to distinguish your business with a unique voice. Oftentimes, clients are drawn to personable companies. So make an impression by creating a sense of familiarity without compromising your professionalism. Because neglecting to make connections with clients will leave them feeling underwhelmed with your company.
We’ve worked hard to cultivate a personality of excellence and efficiency at Yellow Leaf Marketing. Ultimately, we want our clients to feel cared for as we “seek the welfare of the city” (Jeremiah 29:7).
For more tips on succeeding in business, check out Yellow Leaf Marketing’s