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How to Follow Your Dreams

Posted 5 Feb, 2016

It’s all too easy to sit around and wait for inspiration to strike.

We make excuses. We get caught up in daily life. We let our passions fall to the wayside.

But here at Yellow Leaf Marketing, we want to go after your dreams with you. As Jack London so boldly puts it, we want to go after your inspiration with a club. So instead of saving your dreams for tomorrow, make a decision TODAY to turn your passions into a reality. And let us join you on the journey.

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We’d love to help you chase after your dreams! So let us know how we can help.

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Recognizing the Worth of Your Work

Posted 5 Feb, 2016

For many of us, getting out of bed in the morning is anything but easy.

We think of the long hours ahead…the meetings, the emails, the decisions. And instead of being grateful for our jobs, we become discouraged. We become mechanical. And we experiment with how little effort we can put in to still get a paycheck.

Work has become a means to an end. Work has been reduced to a mere way to earn money.


As we continue in our Why Work series, let’s examine this quote from Dorothy Sayers: “We should fight tooth and nail, not for mere employment, but for the quality of the work that we have to do.” Does this sound like you? Do you fight tooth and nail for the quality of the work you produce? Shortcuts are easy and tempting. But they are no way to live a life. If we want to care about our work and care about our lives, we must begin to be passionate about the quality of our work.

Sayers continues, “the worker would demand that the stuff he helped to turn out should be good stuff – he would no longer be content to take the cash and let the credit go.” When we become passionate about our work, work becomes personal. No longer are we in it for the benefits and the money. Instead, we are in it for the good of the work itself. This gives work worth…in turn giving our many hours and days at work worth.


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So why work? Work to create passion. Work to show you care. And work to bring worth to your career.

Don’t miss next week’s blog post as we continue discovering WHY WORK.

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How to Make the Most of Our Mistakes

Posted 1 Feb, 2016

We all fail from time to time.

It’s inevitable.

But what isn’t inevitable is taking advantage of our failures. Instead, it takes time, energy, and intentionality to learn from our failures.

Here at Yellow Leaf Marketing, we aim for excellence. Yet we recognize that there will be times when our imperfections come out. But instead of remaining frustrated with our mistakes, we treat these moments as “portals of discovery.” In other words, we use failures to discover how we can improve as a company. What actions can we implement to avoid a similar mistake? What systems can we create to ensure success the next time around?

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We encourage you to embrace this mindset. Make the most of your failures! And let us help you along the way.

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Restoring Our Definition of Work

Posted 29 Jan, 2016

Do we have a backwards conception of work?

Somewhere along the way, our culture has lost the true meaning of what it means to work. That’s why we’ve created our Why Work blog series: to get back to the heart of work. So today, we’re going to dive back into Dorothy Sayers’ revolutionary article and restore the definition of work.


Sayers’ first main point in the article is that “work is not, primarily, a thing one does to live, but the thing one lives to do.” It’s all too easy to lose sight of true work when we get caught up in money and success and recognition. We begin to view work as a means to an end–a stepping stone on the way to wealth and fame. But what if we began to view work as “the thing one lives to do”? That would mean that our work is meaningful, that our work is valuable, and that our work is unique to us.


Let’s keep going. In the very next line, Sayers continues, “[Work] is, or it should be, the full expression of the worker’s faculties, the thing in which he finds spiritual, mental and bodily satisfaction, and the medium in which he offers himself to God.”

This is it. This is what it takes to transform work into “the thing one lives to do.” When our work brings us spiritual, mental, and physical satisfaction, we will come to love work. But it all begins with finding work that meets these criteria. We can’t simply choose a job based on salary and benefits. No, we must choose work that satisfies us, fulfills us, and challenges us in the best way. Most importantly, we must choose work that allows us to glorify God.


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So why work? Work to be satisfied. Work to be fulfilled. And work to bring God glory.

Be on the lookout for more blog posts in this series as we continue to explore answers to the huge question, WHY WORK? 

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Why Work?

Posted 22 Jan, 2016

More often than not, people tend to frown upon work.

They view work as challenging and cheap, time-consuming and tiring. Instead of treating work as an honor, we treat it more as a chore.

But after recently studying Dorothy Sayers’ essay, Why Work, our Yellow Leaf team has come to define work in a whole new way. And we wanted to share our discoveries with you! So as we begin our Why Work blog series, let’s take a look at where work came from…


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In scripture, we find that the fall of man took place in Genesis 3:6 when “Eve took of its [the tree’s] fruit and ate.” A common misconception we have is that work came AFTER this moment…that God created work as a punishment for mankind. But the truth is that work existed when all was still perfect. Genesis 2:15 says, “The Lord God took the man and put him in the garden of Eden to work it and keep it.” Therefore, work is GOOD.


So what are the implications for us today?

Well, Dorothy Sayers suggests “…we should no longer think of work as something that we hastened to get through in order to enjoy our leisure; we should look on our leisure as the period of changed rhythm that refreshed us for the delightful purpose of getting on with our work.”

Wow. What an incredible way to view work! This means that if we start seeing work as an opportunity for the creation to glorify the Creator, then we will no longer put leisure first. Instead, we will come to enjoy work as a means of doing what we were created to do.


We’ll be unpacking tons more lessons on work throughout this series. So be sure not to miss out as we continue to answer the question, WHY WORK?

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How to Build a Door of Opportunity

Posted 16 Jan, 2016

“If opportunity doesn’t knock, build a door.”

When we feel trapped, we often stay where we are. Instead of taking risks, we remain immobile. Instead of pushing the limits, we remain immobile. Instead of pursuing our dreams, we remain immobile.

But here at Yellow Leaf Marketing we believe that if opportunity doesn’t knock, we must build a door. We will always look for new ways to reach success. Whether it’s with a new email strategy, a rebranding project, or a social media effort, we will continually strive for excellence.

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Let us know how we can build a door for you today!

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The First Step to Success

Posted 10 Jan, 2016

“You can, you should, and if you’re brave enough to start, you will.” Stephen King

What’s the first thing that comes to mind when you hear those words? Do you want to start a business? Grow your business? Take your business in a new direction?

Here at Yellow Leaf Marketing, we believe the first step to success is recognizing your goals. Whatever that may look like, we want to assist you. We have the tools to help plan, design, execute, and measure your business’ success. And we want to walk alongside you as you pursue your goals.

So take that first step toward success and let us know how we can help!

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Why You Should Never Stop Asking Questions

Posted 4 Jan, 2016

Oftentimes, asking questions can be seen as a sign of weakness. Of incompetence. Of inefficiency. We tend to believe that asking questions reflects a lack of knowledge.

But here at Yellow Leaf Marketing, we strongly believe that asking questions is key to succeeding. Asking questions allows you to gain knowledge, to show you care, and to grow as a human being.

So today, let’s talk through some questions that are crucial to ask when dealing with a client…

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  • Tell us about the heart of your company.
  • How do you define success?
  • What goals do you have for your company?
  • How can we best serve you?

If you’re interested in letting us serve you, then let us know! And be sure to never stop asking questions.

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Our 2015 Successes

Posted 31 Dec, 2015

As we wrap up 2015, we wanted to share some of our favorite moments of the year with you.

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We’re so thankful for the opportunities we had this year to team up with these awesome new organizations…

  • HIS Radio: This Christian radio station aims to share positive, uplifting music every day.
  • A Door of Hope: Based in Tampa Bay, this organization strives to bring hope to kids in crisis by training and providing Christian foster homes. 
  • Renewed Horizon: Teri Claassen’s counseling practice works to give guidance and healing to people struggling through life.
  • Serious Creatures: The unique husband-wife duo of Brady and Amber Black created this online store of hand-illustrated pieces. 
  • KLH Capital: Located in Tampa, KLH Capital is a private equity firm. 


Not only did we get to know some great businesses, but this year was also full of bringing new ideas to life…

  • Murray-Bertron: When asked to create a website for Murray-Bertron, our first step was to get to know them in order to create a site that reflected them well. We quickly discovered that a simplistic look and functionality for their site would communicate the professional, yet approachable feel their firm embodied. We were also able to provide two key things for their website: a way for entrepreneurs or business owners seeking capital to upload their business plan or business proposal for review, and a portfolio section for website visitors to view their portfolio companies in the Private Equity, Venture Capital, and Real Estate categories.


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  • KLH Capital: In our partnership with KLH Capital this year, we recreated the mobile version of their existing website to be mobile responsive. By enabling their website to be ready for any screen, we were able to expand their reach in a huge way. We also began managing their blog and email marketing–announcing acquisitions, sales, and company milestones.


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  • A Door of Hope: This year, we had the awesome opportunity to partner with Dan Claassen and watch his Christian foster care organization transform into A Door of Hope with a new name, brand, and website. We also got to help draw in new support with our multi-faceted End of Year Campaign through emails, graphics, and more.


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  • Renewed Horizons Counseling: Designing an all new name, brand, and website for Teri was a huge project to tackle! But we loved seeing her heart for counseling and being able to portray that to her clients. 


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  • Del Tackett: This year, we finished a lengthy project in completing The Truth Encounter website. This was Dr. Del Tackett’s first appearance in writing content for a blog or newsletter since releasing The Truth Project nearly 10 years ago. On this website, Dr. Tackett blogs and writes through a Christian worldview about current events in our nation and abroad. We intentionally designed the site to allow visitors to join his online community and go deeper into the worldview topics he writes about.


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  • Dungy Family Foundation: This year, we were so excited to introduce “The Daily Huddle” blog to their website! Each week, we created two new blogs and graphics based on quotes from Tony Dungy’s books. This was an awesome way to create a stronger relationship between the foundation and its following.


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We are so grateful for such an awesome year and can’t wait to see what God has in store for us in 2016!

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How Building Relationships Could Change Your Business

Posted 27 Dec, 2015

Our world is moving faster than ever.

And unfortunately, relationships have taken a backseat. We’ve traded eye contact for iPhones, handshakes for handheld tablets, and conversation for convenience. And somewhere along the way, we’ve lost heart.

So how do we get back to business?

Well, we believe it all begins with building relationships. Get to know your customers and let them get to know you. Put down the gadgets and look them in the eye. Learn their passions. Know their family. Understand the heart behind their company. Only then will you truly succeed in business.


Here at Yellow Leaf Marketing, we want to get to know you! Strike up a conversation with us today.

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