Old Marketing says: “You need this!”
New Marketing says: “Your friend found this to be useful. Give it a go?”
Old Marketing says: “Tracking the ROI of that billboard campaign? Riggghht…”
New Marketing says: “We can obviously track if this has worked or not. Everything is measurable.”
Old Marketing says: “Annoying.”
New Marketing says: “Welcoming.”
Old Marketing says: “Whether you like it or not.”
New Marketing says: “Only if you like it.”
Old Marketing says: “We only have them for a limited time, so make it count!”
New Marketing says: “They carry us in their pocket everywhere. We’re friends.”
Old Marketing says: “Of course you’ll buy from me. Don’t you know who I am?! Pshh..”
New Marketing says: “We start with trust first. The sale comes from the trust.”
Old Marketing says: “Push the product!”
New Marketing says: “Let’s create great content.”
Old Marketing says: “The more, the better.”
New Marketing says: “Let’s let the community decide what ‘better’ is.”
Old Marketing says: “But wait! There’s more!”
New Marketing says: “Once we’ve earned your trust, you’ll want more.”
Old Marketing = Bullhorn.
New Marketing = Magnet.
Your customer knows the difference.
